LAKAS
objective: Build a brand system with emotional storytelling and modern cultural relevance.
about: LAKAS is a queer Filipino–led streetwear movement built on strength, identity, and rebellion. they create clothing that empowers the unheard, unites the misfits, and turns culture into motion.
GTM (going to market) Brief
People perceive LAKAS as a bold, emotional rebellion against conformity. It feels powerful, inclusive, and sacred — a movement where strength meets vulnerability. When people discover LAKAS, they don’t just see fashion; they feel belonging, purpose, and pride.
Key Goals
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Social follower count = 500+
word of mouth
video views
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Sentiment
Social Engagement
Interest Form SignUps
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Web page clicks
Social Page Clicks
sales/units sold
Client
lakas collective
Year
2025
People perceive LAKAS as a bold, emotional rebellion against conformity. It feels powerful, inclusive, and sacred — a movement where strength meets vulnerability. When people discover LAKAS, they don’t just see fashion; they feel belonging, purpose, and pride.
